Located in Los Angeles, California,
I am a graphic designer with over ten years experience in design. I am
also one of the founding members of Creative Latitude, a worldwide online
organization promoting and educating the graphic design profession. I
am a board member and am author and editor of a regular feature called
I received a BA degree in Visual Arts from the University of California,
San Diego, graduating Magna Cum Laude. I have taken a
number of individual art and design classes over the years, then
returned to school
for three years to earn a certificate in graphic design from UCLA.
My work experience spans the public, private and corporate sectors,
including presentation and marketing materials, logos, as well
as print design and
production; I am able to do basic web design, primarily front end
My style is minimalist; I am influenced by the Swiss school of design.
For me, graphic design is visual communication expressed in the purest
form possible; it must capture the essence of the subject manner and be
presented in a form appropriate to the market and audience.
A couple of my favorite quotes by other designers are:
designer knows he has achieved perfection not when there is nothing left
to add, but when there is nothing left to take away." ~Antoine
And, a paraphrase from Edward R.
"What is to be sought in design [is]... not the complication of the
simple, ...[but rather] the revelation of the complex."
Harmony and balance in design and communication are my mantra...
so much so that I express this in my personal logo resembling
a yin/yang symbol. The basic philosophy of the opposites
in nature balancing
harmony extend implicitly into my design work as well, even
when a level
of tension is desired.
My goal is to work with my client and/or employer using
my design skills in producing design that will go
and will elevate not only the client or firm to success
and recognition, but will also raise the level of
as a whole.