About AlinaDesign

Located in Los Angeles, California, I am a graphic designer with over ten years experience in design. I am also one of the founding members of Creative Latitude, a worldwide online organization promoting and educating the graphic design profession. I am a board member and am author and editor of a regular feature called Graphic Make-overs.

I received a BA degree in Visual Arts from the University of California, San Diego, graduating Magna Cum Laude. I have taken a number of individual art and design classes over the years, then returned to school for three years to earn a certificate in graphic design from UCLA.

My work experience spans the public, private and corporate sectors, including presentation and marketing materials, logos, as well as print design and production; I am able to do basic web design, primarily front end design.

My style is minimalist; I am influenced by the Swiss school of design. For me, graphic design is visual communication expressed in the purest form possible; it must capture the essence of the subject manner and be presented in a form appropriate to the market and audience.

A couple of my favorite quotes by other designers are:

"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away." ~Antoine de Saint-Exupéry

And, a paraphrase from Edward R. Tufte:

"What is to be sought in design [is]... not the complication of the simple, ...[but rather] the revelation of the complex."

Harmony and balance in design and communication are my mantra... so much so that I express this in my personal logo resembling a yin/yang symbol. The basic philosophy of the opposites in nature balancing to produce harmony extend implicitly into my design work as well, even when a level of tension is desired.

My goal is to work with my client and/or employer using my design skills in producing design that will go beyond the basic requirements and will elevate not only the client or firm to success and recognition, but will also raise the level of design standards as a whole.